Alex Fitzpatrick brand ambassador

26 April 2024

Alex Fitzpatrick to represent BAL.ON on the DP World Tour


From its official launch in August 2023 onwards, the BAL.ON Smart Kit has impressed PGA Professionals, Tour Pros, and amateur golfers, winning acclaim for its technology, functionality, and variety of use-cases in training. Ties into the pro world got even closer with the recent signing of Matti Schmid and Esther Henseleit as brand ambassadors. Now, a third athlete joins the fold, Alex Fitzpatrick, who represents BAL.ON on the DP World Tour.

Hailing from England, Alex went to Wake Forest College in the USA. A former Walker Cup player, he confidently made his way onto the DP World Tour after a breakout season during his first full year as a professional in 2023, featuring a 17th place finish in his first Major Championship appearance at the 2023 Open Championship at Royal Liverpool, a second-place finish at the ISPS Handa World Invitational on the DP World Tour, and a maiden professional victory at the British Challenge on the Challenge Tour. Alex has amassed six top-20 finishes so far this season on the DP World Tour and is featured in Netflix’s “Full Swing” Season 2.

Valuable in every part of the game


“I am extremely excited to work with BAL.ON and be a part of this phenomenal team. It is a tremendous piece of technology you have developed and something golfers can use in every part of their games”, said Fitzpatrick during a content production day with BAL.ON earlier this year. “On a day-to-day basis, I specifically use the BAL.ON Smart Kit to make sure I am properly rotating on iron shots and in my short game, without getting the center of pressure moving too far on either trail foot or lead foot, but staying fairly centered."

"That's something I found myself struggling with earlier on in the season. Having a tool now to check this wherever I am is an absolute game changer and helped me getting back on track very quickly. In driving however, my coach Mark Blackburn and myself want to see a good separation between center of pressure moving forward and center of mass staying behind the ball. Again, something I wouldn’t be able to work on in my normal schedule without the BAL.ON Smart Kit. It really is an everyday tool for me now – easy to understand and work with.”

Trusted by the best players


“We are very fortunate to have won Alex as global brand ambassador for BAL.ON. Not many young sports brands get the chance to work with professional athletes this early on, this step is a testament to our commitment for excellence. We are trusted by the best players in the game and provide value to their training and development. So we are confident to provide equally as much value to the everyday golfer. Alex will help us getting our message out to PGA professionals, retailers, and golfers.” – Martin Bock, Head of Marketing at BAL.ON